DreamHorse, EquineNow, and eHorses lead the market as the most established and widely-used platforms for purchasing horses, each serving slightly different needs and price points. For buyers seeking reputable online horse marketplaces, the choice depends on whether you’re looking for a general marketplace, breed-specific platform, auction format, or rescue adoption. The equestrian community consistently emphasizes that while these platforms provide excellent starting points, successful horse purchases require in-person visits, independent veterinary pre-purchase exams, and thorough seller verification—no platform fully substitutes for traditional due diligence.
The top general marketplaces dominate online horse sales
DreamHorse.com stands as one of the most trusted names in online horse sales, operating since 1998 with over 2 million horses listed throughout its history. dreamhorse This BBB-accredited, family-owned Colorado company Crunchbase offers free text listings renewable every 90 days, with paid photo ads providing premium visibility. DreamHorse Its advanced bloodline search capability and comprehensive breed coverage make it particularly valuable for buyers seeking specific lineages. Forum users across Chronicle of the Horse and The Horse Forum consistently rank DreamHorse among their first recommendations. The Horse Forum
EquineNow (equinenow.com), founded in 2005, offers completely free photo ads lasting 3 months—a significant advantage over competitors. Equine Now Part of a network with HorseClicks sharing over 8,000 active listings, the platform covers all 50 US states and Canadian provinces. Its integrated ecosystem includes horse trailers, tack, real estate, and equine services, making it a one-stop marketplace. Past The Wire The platform’s Farm Directory helps buyers locate breeders by location, while search filters cover 70+ breeds, colors, disciplines, and skill levels.
eHorses (ehorses.com) reigns as the world’s largest horse marketplace with 19,000+ active listings and 16 million monthly page views. Operating since 1999 from Germany, this international platform serves buyers in 10 languages across Europe, the US, and beyond. For those seeking European warmbloods, sport horses, or international purchases, eHorses offers unmatched reach. The platform conducts daily listing reviews for fraud prevention eHorses and provides WhatsApp support for international buyers.
HorseClicks delivers 14 million page views monthly RocketReach with free listings for private sellers HorseClicks and professional business tools starting at $6.99 per ad. Horseclicks Equine.com, operating since 1995 with 130,000+ horses sold, takes a different approach with simple $20 flat-rate 120-day listings and a partnership with “A Home For Every Horse” rescue organization. Equine
Specialized platforms serve specific breeds and disciplines
Thoroughbred buyers gravitate toward Keeneland and Fasig-Tipton—the gold standards in racing bloodstock sales. Fasig-Tipton’s digital platform recently set records with a $10.6 million December 2025 sale involving 421 horses, Fasigtipton demonstrating the growing acceptance of online Thoroughbred transactions. For off-track Thoroughbreds seeking second careers, the Retired Racehorse Project offers horses completing first-year post-track training, Retired Racehorse Project typically priced between $3,000-$20,000.
Quarter Horse buyers find Heritage Place Sales in Oklahoma City as the industry leader, with annual mixed sales featuring 1,000+ head and prices reaching $700,000+ for top performers. Stallione Search The Four Sixes Ranch (6666) hosts the prestigious “Return to the Remuda” sale featuring working horses from legendary ranches including King Ranch and Pitchfork. 6666 Ranch
For dressage enthusiasts, Warmblood-Sales.com and DressageOnly.com provide specialized marketplaces with horses ranging from $15,000 to $3,000,000 for FEI-level prospects. Hunter/jumper buyers consistently praise BIGEQ.com as the leading specialty platform, though it targets “higher caliber show horses” rather than casual buyers. The Horse Forum The WEF Sport Horse Auction at the Winter Equestrian Festival represents the premium end, offering elite international jumpers in the high six to seven figures. Wefsporthorseauction
Arabian buyers should explore Arabian Sales Online and the Arabian Horse Association DataSource, both providing dedicated marketplaces integrated with breed registry information. Arabianhorseexchange
Online auctions and rescue adoptions offer unique opportunities
The online auction landscape has matured significantly, with several platforms offering vetted, guaranteed horses. Premier Horse Sales distinguishes itself with a unique scoring rubric, requiring all horses to include sale exams and x-rays with trainer guarantees of soundness. PREMIER HORSE SALES Platinum Horse Sales, owned by licensed auctioneer Cody Shelley, Platinumhorsesales has marketed $15+ million in horses since 2021 with international reach across the US, Canada, Europe, and Mexico. Platinumhorsesales Horsebid.com offers timed auctions with easy registration, horsebidHorsebid while Solo Select Horses LLC receives specific community praise for its monthly auctions with guaranteed vetting. The Horse Forum
For those considering rescue adoption, the ASPCA’s My Right Horse (myrighthorse.org) aggregates adoptable horses from organizations nationwide, myrighthorseMyrighthorse with typical adoption fees between $250-$1,500. The platform connects first-time owners with suitable mounts while supporting rescue organizations. myrighthorse The BLM Wild Horse Online Corral offers wild horses and burros with starting bids of just $125, BLM Wild Horse and Burro providing a unique opportunity for experienced trainers.
Scam awareness and buyer protection remain critical
The equestrian community has identified several persistent scam patterns. Stolen photo scams involve thieves lifting images from legitimate listings—buyers should use Google Image search to verify originality. horseillustrated The “free horse” shipping scam offers unrealistically beautiful horses for free, requesting only shipping costs for animals that don’t exist. horseillustrated Friesian and Gypsy Vanner scams exploit these breeds’ high values, advertising them at suspiciously low prices under $5,000.
Red flags include broken English, misspelled breed names (watch for “Fresian”), prices too good to be true, urgency to complete transactions, Western Union payment requests, and refusal to provide additional photos or allow pre-purchase exams. Most horse sales websites do not provide transaction protection—eHorses explicitly states it is “not involved in the purchase procedure.” eHorses Third-party escrow services like Hey & Hey Attorneys (equine-specific) Blueribbonlaw or Escrow.com offer protection for high-value distance purchases.
- Always request a pre-purchase exam from a veterinarian you choose independently
- Verify ownership through breed registries and request DNA testing for parentage claims
- Obtain seller identification and use a written bill of sale (legally required in some states)
- Check show records through USEF or breed associations to verify performance claims
- See the horse in person whenever possible, or send a trusted representative
The community emphasizes networking beyond websites
Despite the proliferation of online platforms, the equestrian community consistently emphasizes that “word of mouth is the best way to get a great horse”—many excellent horses never appear on websites. The Horse Forum Forum discussions on Chronicle of the Horse and The Horse Forum highlight that Facebook has become a dominant platform for horse sales, though its animal sale rules prohibit listing prices publicly. The Horse Forum State-specific groups like “Michigan’s Beginner Safe Horses for Sale” and breed-specific groups including OTTB Market provide targeted options with community accountability.
Professional connections matter significantly: letting your farrier, veterinarian, and trainer know you’re searching often surfaces opportunities unavailable through public listings. The Horse Forum Many successful purchases originate through trainer networks rather than classified ads.
Conclusion
For general horse shopping, DreamHorse, EquineNow, and eHorses provide the most comprehensive, reputable starting points with proven track records spanning decades. Buyers seeking specific breeds should explore dedicated platforms like Heritage Place (Quarter Horses), Keeneland/Fasig-Tipton (Thoroughbreds), or Warmblood-Sales.com (European sport horses). Online auctions from Premier Horse Sales and Platinum Horse Sales offer vetted options with professional guarantees, while My Right Horse serves those seeking rescue adoptions.
The critical insight from experienced horse buyers: these platforms are advertising venues, not transaction guarantors. Success requires treating any online listing as merely the first step in a process that must include in-person evaluation, independent veterinary examination, thorough reference checks, and written purchase agreements. The investment in proper due diligence—typically $300-$600 for a pre-purchase exam—pales against the cost of purchasing an unsuitable or misrepresented horse.